We are delighted to have you on board. For a quick tour of the membership area, watch the video below. You will find out where all of your marketing resources are located:
You are currently in the member area, with access to a range of training tutorials. These sessions cover the marketing essentials we recommend as first line activities for your business or practice. More tutorials will be added over time & you will be notified when they are. Some sessions have additional marketing tools to help you plan and build out your marketing, you will see them listed under those tutorials.
Every fortnight, you will be invited to join our Live Marketing Clinic via Zoom. This is your chance to learn more about certain topics and answer your specific marketing questions. These sessions are all about support, guidance & keeping you consistent. The dates of upcoming clinics will be posted to the Live Marketing Clinic section, and you will receive a direct Zoom invitation by email.
As part of your membership, you will receive a batch of profession-specific marketing content for your business / practice so that you can implement activities straight away. You can expect Marketing Posts for Google Business Profiles & Social Media, Referral Templates, Blog Themes and more. You will receive your updated content every month by email.
Your first step should be to watch the Introduction Tutorial in this section, all will be explained there. If you have any questions, please email admin@aermarketing.ie.
UPGRADE TO A PAID MEMBERSHIP TO ACCESS LIVE CALLS
A core benefit of your membership is that you don't have to do it all alone anymore. Every month, you will be have a one-to-one marketing appointment with me, Anna Riordan. This is where it all links together, understanding how to get the most out of your membership, planning, support, feedback & running your marketing activities.
These sessions are great for keeping you on track, consistent, motivated and empowered as you manage your marketing.
Every month, you will receive a new batch of content to use in your practice or business straight away. This includes posts for Google Business Profiles / Social Media, Blog Themes & Keywords, Referral Emails & Templates plus bonus content.
Each batch of content comes with usage guidance if you need it.
Click into each section below to access content. You will be notified when new content is uploaded every month.
Marketing activities are less powerful without a plan in place. Learn how to build the fundamentals, so that you create a solid foundation for your marketing.
Google (and increasingly ChatGPT, Gemini etc) are the primary ways that people will search for services such as yours. How well you show up on these platforms is determined by processes known as Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO).
High ROI: Local SEO helps clients show up when potential patients/customers search for services in their area.
Low Ongoing Costs: Unlike paid ads, SEO builds compounding returns over time.
Most Practitioners Lack It: Many practitioners still neglect or underutilise their online presence.
This section show you how to build a strong listings on search platforms using SEO, GEO and Google Business Profiles.
All marketing roads lead back to your website, so it is essential that 1) you have one and 2) it reflects the quality of your services. It is often the first interaction / impression your potential clients will have with your business or practice. This section covers the components of a great website, and what to include in terms of content and functionality.
Direct referrals and professional directories are core marketing activities for many service providers. Many new clients will come from these sources due to a heightened level of trust, either through Word Of Mouth from a referrer or a listing with a professional organisation. This section teaches you how to maximise these important client acquisition channels.
In order to have a professional online presence, you need to have good website in place. You will limit the impact of your marketing if your potential clients and customers do not have a good experience when they arrive on to your website. Your Google / LLM listing activities will also be curtailed if your website is not optimised for these channels
You can take advantage of special membership rates for website development, starting at €1200 plus VAT (a saving of €100).
We build websites with the right foundations: thoughtful design, well-structured content, fast load times, mobile readiness and built-in security. Your website will feel authentic to your business / practice & you will feel confident that it showcases your work / services in the best possible light.
Get in touch to find out more & book your website build by emailing admin@aermarketing.ie
There is a lot of information about marketing channels (websites, search, blogs etc.) in the Tutorials section.
If you'd like your marketing channels set up for you, including Google Business Profile, LinkedIn, Instagram, or an Email Marketing platform, you can take advantage of a special membership rate from €250 + VAT, covering up to three profiles or platforms, depending on your requirements.
Get in touch to find out more or order your package, by emailing admin@aermarketing.ie